USS Saratoga (CV-3) World War II Aircraft Carrier

USS Saratoga (CV-3) World War II Aircraft Carrier Initially considered as a component of an enormous structure program in 1916, USS Saratoga was proposed to be a Lexington-class battlecruiser mounting eight 16 firearms and sixteen 6 weapons. Approved alongside the South Dakota-class war vessels as a feature of the Naval Act of 1916, the US Navy required the six boats of the Lexington-class to be fit for 33.25 bunches, a speed which had beforehand just been achievable by destroyers and other littler specialty. With the American section into World War I in April 1917, development of the new battlecruisers was over and over delayed as shipyards were called upon to deliver destroyers and submarine chasers to battle the German U-pontoon danger and escort caravans. During this time, the last structure of the Lexington-class kept on developing and specialists attempted to structure a force plant equipped for accomplishing the ideal speed.â  Structure With the finish of the war and a last plan endorsed, development pushed ahead on the new battlecruisers. Work on Saratoga started on September 25, 1920 when the new boat was set down at New York Shipbuilding Corporation in Camden, NJ. The boats name got from the American triumph at the Battle of Saratoga during the American Revolution which assumed a key job in protecting the partnership with France. Development was ended in mid 1922 after the marking of the Washington Naval Treaty which constrained maritime combat hardware. In spite of the fact that the boat couldn't be finished as a battlecruiser, the bargain allowed for two capital boats, at that point under development, to be changed over into plane carrying warships. Accordingly, the US Navy chose for complete Saratoga and USS Lexington (CV-2) in this design. Work on Saratoga before long continued and the frame was propelled on April 7, 1925 with Olive D. Wilbur, spouse of Secretary of the Navy Curtis D. Wilbur, filling in as support. Development As changed over battlecruisers, the two boats had better than against torpedo assurance than future reason manufactured bearers, however were increasingly slow smaller flight decks. Equipped for continuing ninety airplane, they additionally had eight 8 weapons mounted in four twin turrets for hostile to send guard. This was the biggest size weapon allowed by the arrangement. The flight deck highlighted two using pressurized water fueled lifts just as a 155 F Mk II sling. Proposed for propelling seaplanes, the sling was only from time to time utilized during dynamic tasks. Re-assigned CV-3, Saratoga was appointed on November 16, 1927, with Captain Harry E. Yarnell in order, and turned into the US Navys second transporter after USS Langley (CV-1). Its sister, Lexington, joined the armada a month later. Withdrawing Philadelphia on January 8, 1928, future chief naval officer Marc Mitscher set down the primary airplane on board three days after the fact. Diagram Country: United StatesType: Aircraft CarrierShipyard: New York Shipbuilding Corporation, Camden, NJLaid Down: September 25, 1920Launched: April 7, 1925Commissioned: November 16, 1927Fate: Sunk as a component of Operation Crossroads, July 25, 1946 Determinations Removal: 38,746 tonsLength: 880 ft.Beam: 106 ft.Draft: 24 ft., 3Propulsion: 16 Ãâ€"boilers, equipped turbines and electric drive, 4 Ãâ€"screwsSpeed: 34.99 knotsRange: 10,000 nautical miles at 10 knotsComplement: 2,122 men Combat hardware (as assembled) 4 Ãâ€"twin 8-in. weapons, 12 Ãâ€"single 5-in. weapons Airplane (as manufactured) 91 airplane Interwar Years Requested to the Pacific, Saratoga shipped of power of Marines to Nicaragua before traveling the Panama Canal and showing up at San Pedro, CA on February 21. For the rest of the year, the bearer stayed in the zone testing frameworks and hardware. In January 1929, Saratoga partook in Fleet Problem IX during which it mounted a reenacted assault on the Panama Canal. To a great extent serving in the Pacific, Saratoga spent a significant part of the 1930s partaking in activities and creating systems and strategies for maritime avionics. These saw Saratoga and Lexington over and again show the expanding significance of avionics in maritime fighting. One exercise in 1938 saw the transporters air bunch mount an effective assault on Pearl Harbor from the north. The Japanese would utilize a comparable methodology during their assault on the base three years after the fact toward the beginning of World War II. USS Saratoga (CV-3) - World War II Begins Entering Bremerton Navy Yard on October 14, 1940, Saratoga had its enemy of airplane guards upgraded just as got the new RCA CXAM-1 radar. Coming back to San Diego from a short refit when the Japanese assaulted Pearl Harbor, the transporter was requested to convey US Marine Corps contenders to Wake Island. With the Battle of Wake Island seething, Saratoga showed up at Pearl Harbor on December 15, yet couldn't arrive at Wake Island before the battalion was overwhelmed. Coming back to Hawaii, it stayed in the territory until being hit by a torpedo terminated by I-6 on January 11, 1942. Continuing heater harm, Saratoga came back to Pearl Harbor where transitory fixes were made and its 8 firearms evacuated. Leaving Hawaii, Saratoga cruised for Bremerton where further fixes occurred and present day batteries of 5 enemy of airplane weapons introduced. Rising up out of the yard on May 22, Saratoga steamed south to San Diego to start preparing its air gathering. Not long after showing up, it was requested to Pearl Harbor to partake in the Battle of Midway. Incapable to cruise until June 1, it didn't show up in the fight zone until June 9. Once there, it set out Rear Admiral Frank J. Fletcher, whose leader, USS Yorktown (CV-5) had been lost in the battling. After quickly working with USS Hornet (CV-8) and USS Enterprise (CV-6) the bearer came back to Hawaii and started shipping airplane to the battalion on Midway. On July 7, Saratoga got requests to move toward the Southwest Pacific to help in Allied activities in the Solomon Islands. Showing up after the expected time in the month, it started leading pretense strikes in anticipation of the intrusion of Guadalcanal. On August 7, Saratogas airplane gave air spread as the first Marine Division opened the Battle of Guadalcanal. In the Solomons Despite the fact that the crusade had recently started, Saratoga and different bearers were pulled back on August 8 to refuel and recharge airplane misfortunes. On August 24, Saratoga and Enterprise came back to the brawl and drew in the Japanese at the Battle of the Eastern Solomons. In the battling, Allied airplane sank the light bearer Ryujo and harmed the seaplane delicate Chitose, while Enterprise was hit by three bombs. Ensured by overcast spread, Saratoga got away from the fight solid. This karma didn't hold and seven days after the fight the bearer was struck by a torpedo terminated by I-26 which caused an assortment of electrical issues. In the wake of making brief fixes at Tonga, Saratoga cruised to Pearl Harbor to be dry docked. It didn't come back toward the Southwest Pacific until showing up at Noumã ©a toward the beginning of December. Through 1943, Saratoga worked around the Solomons supporting Allied activities against Bougainville and Buka. During this time, it worked with for periods with HMS Victorious and the light bearer USS Princeton (CVL-23). On November 5, Saratogas airplane directed negative marks against the Japanese base at Rabaul, New Britain. Incurring substantial harm, they returned six days after the fact to assault once more. Cruising with Princeton, Saratoga partook in the Gilbert Islands hostile in November. Striking Nauru, they accompanied troop boats to Tarawa and gave air spread over the island. Needing a redesign, Saratoga was pulled back on November 30 and coordinated to continue to San Francisco. Showing up sooner than expected December, the bearer went through a month in the yard which saw extra enemy of airplane firearms included. To the Indian Ocean Showing up at Pearl Harbor on January 7, 1944, Saratoga got together with Princeton and USS Langley (CVL-27) for assaults in the Marshall Islands. In the wake of assaulting Wotje and Taroa toward the month's end, the transporters started attacks against Eniwetok in February. Staying in the zone, they bolstered the Marines during the Battle of Eniwetok later the month. On March 4, Saratoga left the Pacific with requests to join the British Eastern Fleet in the Indian Ocean. Cruising around Australia, the transporter arrived at Ceylon on March 31. Getting together with the bearer HMS Illustrious and four war vessels, Saratoga partook in fruitful attacks against Sebang and Surabaya in April and May. Requested back to Bremerton for an upgrade, Saratoga entered port on June 10. With work total, Saratoga came back to Pearl Harbor in September and started tasks with USS Ranger (CV-4) to prepare late evening battling groups for the US Navy. The bearer stayed in the region directing preparing practices until January 1945 when it was requested to join USS Enterprise on the side of the intrusion of Iwo Jima. In the wake of preparing practices in the Marianas, the two bearers participated in mounting diversionary assaults against the Japanese home islands. Refueling on February 18, Saratoga was withdrawn with three destroyers the following day and coordinated to dispatch night watches over Iwo Jima and disturbance assaults against Chi-chi Jima. Around 5:00 PM on February 21, a Japanese air assault struck the transporter. Hit by six bombs, Saratogas forward flight deck was seriously harmed. By 8:15 PM the flames were leveled out and the transporter was sent to Bremerton for fixes. Last Missions These took until May 22 to finish and it was not until June that Saratoga showed up at Pearl Harbor to initiate preparing its air gathering. It stayed in Hawaiian waters until the wars end in September. One of just three prewar transporters (alongside Enterprise and Ranger) to endure the contention, Saratoga was requested to participate in Operation Magic Carpet. This saw the transporter convey 29,204 American serviceman home from the Pacific. Effectively out of date because of the appearance of various E

From Russia With Lov Essays

From Russia With Lov Essays From Russia With Lov Essay From Russia With Lov Essay From Russia With Love, is a James Bond film made in 1963. It pits James Bond, the British mystery operator at his best against the Russian association SPECTRE.From Russia With Love is the second film in the long running Bond arrangement of movies. This film is the replacement to Dr No, and numerous pundits contend that these two are among the best of the Bond films, with significant scenes, strong storyline, important scalawags and acting (Sean Connery as James Bond especially).James Bond was the making of Ian Fleming, who started composing his first story Casino Royale while on his Jamaican hideaway. After very nearly 10 years, his accounts were transformed into a film, Dr. No in 1962 which was coordinated by Albert Broccoli and Harry Saltzman, in spite of the fact that Ian Fleming despite everything had an impact on the movies.Ian Fleming portrayed Bond as an intriguing man to whom remarkable things occur. This is the reason he picked the name James Bond, as it appears to be myster ious, despite the fact that James Bond is a long way from unknown representing a high society individual with a decent preference for vehicles, cigarettes and wines.The film, From Russia with Love, was made in 1963, in the vehicle war. Consequently, it was especially affected by the chronicled happenings at the time.At the time, pressures were very intense with the partners and the socialists, especially between the USA and the USSR.At the time, the USSR was seen on by the western world as socialist, and socialist was viewed as abhorrent. In this way the USSR was viewed as shrewd by the greater part of the western world. This is appeared in the film purposely, as the Russians are portrayed as the trouble makers, while the British are appeared as the legends and the great guys.The film is an average decent against terrible situation. Be that as it may, not at all like egotists seen in other Bond films, the scalawags, the Russians, arent after global control, yet something fundamental ly less a translating device.The plot is genuinely muddled, however essentially included the Specter association, which is after the unraveling gadget, use Bond and figure assistant Tatiana Romanova as pawns. When Bond has acquired the deciphering gadget from Tatiana, Specter hooligan Red Grant is to take it from him, abandoning him a corpse.This shows that the Russians will go to any lengths, in any event, utilizing their own kin to accomplish the final product in any event, when its fair to get a decoder. This again makes them look shrewdness and ruthless.The film starts with a chess competition, between one of Specters agents Kronsteen, a chess ace who has carefully plotted each move and gauged all other options. He plays a British opponenet, which shows that during the Cold War rivalry took a wide range of structures, and that contention wasnt through fights but instead every nation substantiating themselves, as the Russians attempt to substantiate themselves better in chess tha n set up validity. So rivalry appeared as numerous things, for example, sports, anyway it likewise appeared as the innovation or arms race.Both Russia and the partners needed to demonstrate that their innovation was further developed and were all attempting to get ahead.This can be found in Qs innovation, as the British are appeared as unquestionably further developed with all the government operative innovation being utilized. This is being utilized as promulgation, to show the Russians as inferior.The film in general can be viewed as purposeful publicity from multiple points of view. The British are ceaselessly appeared as better than the sub-par Russians, through innovation and strategies. The Russians plans are immediately thwarted by Bond, while the Russians are made to take a gander now and again, for instance not seeing the periscope in the workplace. Or on the other hand they look sub-par in any battle scene, with James Bond effectively dispatching on any assailants.Apart fr om looking mediocre the Russians additionally look fiendish, as they are trouble makers as referenced previously. Be that as it may, all the Russians are wearing dark or dim garments when contrasted with the light garments the British wear. The west, as Bond is made to look smooth while the Russians are uncouth and thick at times.Further more the Russians are demonstrated to be without ethics. They utilize their own kin to increase a preferred position, as observed is utilizing Tatiana. Be that as it may, they likewise utilize the Bulgarians.The Bulgars are their partners, anyway the Russians use them to assault the British partners, the Turks. When in the wanderer town, the Bulgars dispatch an assault essentially to execute one man. This shows the Russians dont care about them, as they just use them to accomplish one objective demonstrating no morals.The Turks, and the tramps are likewise a portrayal of satellite states.Although the film is by all accounts brimming with promulgatio n, the film was additionally made with the end goal of diversion which can be seen from the whimsical scoundrels and the overstated battle scenes, just as the covert agent topic and all the contraptions on offer, for example, the bag. The film is an exemplary Bond film, with all the contraptions, the to some degree complex plot and obviously the Bond young lady Tatiana, something no Bond film would be without.Overall, the film is a mix of amusement and publicity. From overstated battle scenes, to the British continually thwarting each Russian move. There is no uncertainty that the virus war had criticalness on this film, as it is reflected all through it in numerous ways.The film attempts to legitimize the belief system of private enterprise and majority rules system, attempting to show socialism as being awful or detestable. In spite of the fact that the film is dream, dream can without much of a stretch be deciphered as the real world.

Midwifery Science Example

Midwifery Science Example Midwifery Science â€" Essay Example > References: Bennett. A,(1985) The Birth of a First Child: Do women’s report change overtime? Birth vol. 12(3), 153-158.Hodnett. E. 2002, Pain and women’s satisfaction with the experience of child birth: A systematic review. American journal of obstetrics and gynecology, vol: 186(5), s160-172.Hofmeyr. J, Nikodem. V.C, Wolman. W.L, Chalmers. B.E, Kramer. T, (1991) “Companionship to modify clinical birth environment: effects on progress and perceptions of labor and breastfeeding perceptions of labor and breastfeeding” British Journal of Obstetrics and Gynecology, vol 98: pp 756-764. (1991)Lavender. T, Walkinshaw. S.A, Walton. I, (1999), A prospective study of women’s views of factors contributing to a positive birth experience. Midwifery, vol. 15, pp. 40-46.McCrea. B.H, Wright. M.E Murphy-Black. T., (1998), Differences in midwives’ approaches to pain relief during labor. Journal of Advanced Nursing, vol. 29 (4), pp. 877-884.Pairman. S, (1998) Women-centered mid wifery: partnerships or professional friendships? New Zealand college of Midwives Journal vol. 19, pp. 5-10Ralston. R. (1998), Communication: Create barriers or develop therauptic relationships? British Journal of Midwifery, vol. 6, pp. 8-11.Simkin. P (1992), Just another day in women’s life? Part II: Nature and consistency of women’s long-term memories of their first birth experience. Birth, vol. 19, 64-81 (1992)Sosa. R, Kennell. J.H, Klaus. M.H, Robertson. S, Urrutia. J, (1980) “The effect of a supportive companion on perinatal problems, length of labor and mother-infant interaction”New England journal of Medicine vol: 303, pp 597-600.Simkin. P, (1990) Doulas: Nurturing and Protecting Women’s Memories of their birth experiences. IJCE vol. 19(4), pp16-19.Simkin. P. and M. A.O’Hara. 2002, Nonpharmocologic relief of pain during labor: systematic review of five methods. American Journal of Obstetrics and Gynecology vol. 186 (5), S131- S139. Taylor. S., L. Klein, B. Lewis, T. Grue newald, R. Gurung and J. Updegraff, 2000, Biobehavioral responses to stress in females: tend-and-befriend, not fight-or-flight. Psychology Review, 107(3), 411-429.Tinkler. A and Quinny. D (1998). Team midwifery: The influence of the mid-wife woman relationship on women’s experiences and perceptions of maternity care. Journal of Advanced Nursing, vol. 28 (1), pp. 30-35.

The Awakening By Kate Chopin - 915 Words

Many of Kate Chopin’s writings are trademarked by her unique, deliberate word choices. Chopin uses phrases that do not make sense and seem to contradict themselves to get across a point. In two of her stories, â€Å"The Story of an Hour† and â€Å"The Awakening,† Chopin’s word usage highlights the idea of self-discovery. â€Å"The Awakening† and â€Å"The Story of an Hour† share similar themes. â€Å"The Awakening† is the story of a woman in the late 1800s discovering her apathy for her traditional female role as a wife and mother. Edna Pontellier is the wife of a wealthy businessman, who does not share many common interests with her. Through her emotional affair with another, more sensitive man, she is awakened to the possibility of being happy outside of her womanly duties. â€Å"The Story of an Hour† is about Louise Mallard, a married woman who learns of her husband’s accidental death. At first, Louise, is sad, but th en grows joyful at the prospect of getting to live her life as her own person, and living life for herself. When her husband walks in, having missed the accident entirely, Louise drops dead because all of her joy was suddenly stripped away. For one hour of emotion, Louise does glimpse meaning and fulfillment (Jamil). The absence of that joy kills her Something that characterizes these stories is the rich language and unique word choices Kate Chopin has made. In â€Å"The Story of an Hour,† Chopin uses phrases that seem to contradict to describe Mrs. Mallard’s inner turmoil as she comesShow MoreRelatedThe Awakening By Kate Chopin1479 Words   |  6 PagesKate Chopin’s controversial novel, The Awakening, ignited turmoil because of her blatant disregard of the established 19th century perspective of women upholding strictly maternal and matrimonial responsibilities. Edna’s candid exploration of the restrictions on women through her liberal behavior in a co nservative Victorian society makes her a literary symbol for feminist ideals. Despite denunciation from other people, Edna chooses individuality over conformity through her veering from traditionalRead MoreThe Awakening by Kate Chopin1102 Words   |  5 Pagesveracity of this quote as both find their independence by boldly exceeding the norm. Their stories were fashioned during a period of great change and both characters are hallmarks of the hope and power women were unearthing at the time. The Awakening by Kate Chopin and Tess of the D’Urbervilles by Thomas Hardy are novels concerned with the transformation of women’s roles in society. Their protagonists, Tess and Edna, are not outright feminists, but they are acutely aware of the limitations imposed uponRead MoreThe Awakening By Kate Chopin1919 Words   |  8 PagesIn the novel, The Awakening, by Kate Chopin, we see how much of an importance the men in Edna’s life serve as a purpose to her awakening. Chopin is known to write stories about women who are unsatisfied with their lives while living in a life that is dominated by men. Other than Edna, the main men characters are typical men of the late 19th century era. Chopin shows how these three men are diverse from one another. The Creole men are Là ©once Pontellier, Edna’s husband, Robert, Edna’s mystery man numberRead MoreThe Awakening By Kate Chopin901 Words   |  4 Pagescandidly. Kate Chopin is honorably amongst this group of authors. Her works divinely portrayed the culture of New Orleans and the lives of Louisiana s Creole and Cajun residents. Chopin openly express her views on sex, marriage, and the injustices of women during the time. Kate Chopin’s novel, The Awakening, best exemplifies the contextual achievement of realism through the rejection of conformity, the exploration of love, and the weight of social opinion on individual choices. The Awakening is publishedRead MoreThe Awakening By Kate Chopin1222 Words   |  5 Pages The Awakening By: Kate Chopin Emely Maldonado AP LIT Period 3 Topic 3 Maldonado 1 Displacement The late 1800s and the 1900s was a prison for woman’s individuality. During this time period, stereotypical views of women were commenced by society and men. In the era that the novel, The Awakening by Kate Chopin was published, the gender roles were graved in stone, men would work to maintain their family and women would adhere to the house-hold duties. Dissatisfaction with theRead MoreThe Awakening By Kate Chopin1193 Words   |  5 PagesDavian Hart The Awakening By: Kate Chopin AP Literature Topic 3 Hart 1 Over the course of time the male species has always been the gender to attain the more favorable conditions. Numerous cultures heed to the belief that the man is the provider and head of his family. This machismo nature can condition the mind to believe that a man should feel superior to a woman. The continuous cycle of male superiority flows down from father to son subconsciously. Do to this unceasingRead MoreThe Awakening, By Kate Chopin887 Words   |  4 Pages Feminism has been a term used by many authors and writers for centuries, symbolizing women being able to use freedom the way they want to, not the way others want them to use it. Edna Pontellier, the main character in Kate Chopin’s novel The Awakening, experiences an â€Å"awakening† in her life, where she discovers her position in the universe and goes in this direction instead of what others like her husband Leonce tell her to take, similar to the style of feminism. â€Å"In short, Mrs. Pontellier was beg inningRead MoreThe Awakening By Kate Chopin1427 Words   |  6 Pagessuffering an imposition (Moderata). Throughout history, the inherent inferiority of women to men has often been cited as a way to deter women from becoming an individual and pursuing more in life. This notion is a prevalent issue in The Awakening by Kate Chopin; in which Edna fights to live her own way and is ultimately unable to survive in the cage of society. Not only has this supposed inferiority effected women for generations, but it has created inequality in our society today; especially inRead MoreThe Awakening By Kate Chopin1633 Words   |  7 Pages1. Title of text (underline novels/plays) author’s name The Awakening by Kate Chopin 2. Characterization Character Development (a) 1.Edna Pontellier- Edna is the main character of the novel who is married to a businessman. Edna is a dynamic character because at the beginning of the novel, she conforms to society by being the â€Å"perfect† mother and wife; however, Edna suddenly realizes that she is no longer happy with the way she was living her life and began to become independent only for herRead MoreThe Awakening, by Kate Chopin785 Words   |  4 Pages The Awakening is set in 1899, a time when the Industrial Revolution and the womens movement were just beginning , conversely, still overshadowed by the attitudes of society in the 19th century. Kate Chopins idea that a woman’s needs were important was somewhat radical, especially since women were not considered to be independent, and women’s rights were still being fought for. Ednas major conflict is her need for independence and personal fulfillment while still trying to conform to her traditional

Spectator Ion Definition and Examples

Ions are atoms or molecules that carry a net electrical charge. There are different types of ions, including cations, anions, and spectator ions. A spectator ion is one that exists in the same form on both the reactant and product sides of a chemical reaction. Spectator Ion Definition Spectator ions may be either cations (positively-charged ions) or anions (negatively-charged ions). The ion is unchanged on both sides of a chemical equation and does not affect equilibrium. When writing a net ionic equation, spectator ions found in the original equation are ignored. Thus, the total ionic reaction is different from the net chemical reaction. Spectator Ion Examples Consider the reaction between sodium chloride (NaCl) and copper sulfate (CuSO4) in aqueous solution. 2 NaCl (aq) CuSO4 (aq) → 2 Na (aq) SO42- (aq) CuCl2 (s) The ionic form of this reaction is: 2 Na (aq) 2 Cl- (aq) Cu2 (aq) SO42- (aq) → 2 Na (aq) SO42- (aq) CuCl2 (s) The sodium ions and sulfate ion are the spectator ions in this reaction. They appear unchanged in both the product and reactant side of the equation. These ions just spectate (watch) while the other ions form the copper chloride. The spectator ions are canceled out of a reaction when writing the net ionic equation, so the net ionic equation for this example would be: 2 Cl- (aq) Cu2 (aq)  Ã¢â€ â€™ CuCl2 (s) Although spectator ions are ignored in the net reaction, they affect the Debye length. Table of Common Spectator Ions These ions are spectator ions because they dont react with water, so when soluble compounds of these ions dissolve in water, they wont directly affect pH and can be ignored. While you can consult a table, it worthwhile to memorize the common spectator ions because knowing them makes it easier to identify strong acids, strong bases, and neutral salts in a chemical reaction. The easiest way to learn them is in groups of three or trios of ions found together on the periodic table of the elements.

What Does Propaganda Essay Topics Mean?

What Does Propaganda Essay Topics Mean? The previous type is known as emotional words. A good example of testimonial is, Nine out of ten dentists recommend such a toothpaste. The second sort is known as testimonial. Basically, both of these types of writing are the exact same. The aim of this committee was supposed to find the remainder of the world to trust in America's capabilities at the moment. The urge to seek out the truth isn't there if one is unaware that there's an untruth to start with. In this way, the citizens won't consider rebellion since they think that the Party's way of government, is the sole good means of government. Maybe, but for the bulk of the population the answer is most likely no, simply since they would be unaware of what they were missing. Irrespective of the annoyances and possible destruction that advertising and public relations can cause it's a reality they serve an important function. It's very clear that certain images may have a profound effect on society. By targeting these particular groups, the posters made everyone involved with complete war. They suggested many ways for the people of the countries to be involved in the war. What Is So Fascinating About Propaganda Essay Topics? There are several sorts of propaganda used. The connotations of the expression propaganda may also vary over time. There are different sorts of propaganda essays. A propaganda essay ought to be as persuasive as an oral propaganda to work. Explain why propaganda proved to be an important portion of the Nazi state. It is a term used to describe the deliberate spreading of ideas and rumors in order to gain what one wants. It is used in many ways. Additionally, it can be used to promote specific religious views. Hence, many believe that the cost of cigarettes ought to be high so that folks stop buying them. His bad family life doesn't have anything to do with health care reform, yet things similar to this will distract prospective voters from what's actually being said. This myth focuses on the characteristic of food when disregarding the quantity. You see professional athletes endorsing medical goods, though they aren't a medical expert. Life After Propaganda Essay Topics We want to provide every essay sent to Lore the time that it deserves! They are well versed in the industry of writing. As you get set to submit the subject, you can evaluate each one of the topics and choose which will be far better compose an impressive essay on. This isn't the subject of discussion within this paper. First of all, we wish to receive the huge questions from the manner. When instructed to compose compositions on the book, there are many topics which students may explore. Human characters also have been used to emphasize the book's issues and themes. The Fight Against Propaganda Essay Topics All the above are fantastic animal farm essay ideas which you can decide to explore. Thus, let's examine a number of the Animal Farm topics you might discover interesting. Many students have a tendency to encounter the writing issues due to the dearth of suitable understanding. In January 2002, for instance, the shooting at Appalachian School of Law garnered lots of attention, but not the simple fact that two students carrying guns were able to block the firing. Considering it was written long before the world wide web and wifi, 1984 foresees a good deal of the tech that is now part of our everyday lives. At length, an Austrian poster demonstrates how a kid is putting in money for the war. Other German posters also demonstrate a soldier to create the men wish to fight. Propaganda Essay Topics Secrets That No One Else Knows About There's so much they can explore within this work of literature provided that they reach the depths of their imagination whilst also employing creativity. In the past few years with the debut of internet and long distance communication channels it has become simpler to grow the range of propaganda essays worldwide. It's an effortless technique of showing only what you would like people to see. Our understanding of the planet around us is in terrific part because of the media. Employing propaganda to manipulate the masses isn't a new phenomenon. It must use the logic and the appropriate reasoning. It is a way of persuasion that could be used for good or evil. However, the issue with their rhetoric can be expanded.

Accounting Treatment Economic Business Benefits

Question: Describe about the Accounting Treatment for Economic Business Benefits. Answer: 1) The liability and its definition are helpful for deciding the accounting treatment of the given situation. As per the conceptual framework, a liability is the current obligation of an entity, which has arises from the past events. The settlement of a liability, which has expected from the result to an outflow from the entity of resources that incorporate the economic benefits. In this case, the pedestrian has the past event and injury that fallen. The current obligations had based on the chances of a payment. Thus, the suitable accounting includes recognition of the liability for the payment. The recognition of an expense had also done. The fall in expense in the economic benefit during an accounting period in the form of assets depletion as well as the outflows or incurrence of liability. At that time, in pedestrian time the expenses arise and had injured due to the risen in liability (Course Hero Inc, 2016). Guarantor for an employees loan The definition of liability is the current obligation, legal obligation, and guarantor contract. Past events that sign the contract of the guarantor and settlement regarding the outflow of the economic benefits and the payment of the guarantee. The chances of fails recognition criterion, as the Queensland are required to pay on guarantee. Thus, the discloser of a note for the guarantee has warranted. Employee is default on his loan The definition of a liability as per mentioned above are required. The requirements of an recognized criteria are meet in order for the chances of the outflow of an economic benefits and the amount of settlement are measured reliably and at last the liability are recognized. In addition, it requires meeting the definition of an expense and the criteria of recognition (Course Hero Inc, 2016). Receipt of 500 shares in Queensland, trading at $2 each, as a gift from a client. The shares receipt satisfied the definition of assets Shows the future sales or dividend stream Control by company and provide benefits by selling or received a dividends. Past events. They also satisfied the criteria for recognizing the assets i.e. the chances of the sales and dividend stream; the value of a share that can measure reliably. The shares also satisfied the definition of an income and criteria for recognition. C) Panoramic view of caf It does not satisfy the definition as the company is not able to control the unexpected flow from the view and the company cannot neglect the regulation by others to the view. The criteria for the recognition are irrelevant because there are no assets for the recognition (Course Hero Inc, 2016). 2) The board should not accept the proposal of the director. As the company adopt the revaluation model regarding measuring the machinery. In revaluation model, it determines the market value of fixed assets. In case of revaluation of fixed assets, the value of assets has recorded for the adjustments to the market value. The past value of an assets, which has recorded in the books has not fixed, as there is a fluctuation in the market value of an assets. Sometimes, the market value become high or low. For the establishment of most proper accounting information for the value of assets, the revaluation has done. The revaluation of the assets has done as per the fair value and from that fair value any depreciation and accumulated impairment losses. In revaluation model, the machinery or any fixed assets carried out their amount, which has revalued and that provides the fair value of an asset. The requirement of revaluation has made along with the proper regularity for ensuring that the carried amount provides the fair value for the measurement. The speed in the revaluation has based on the changes in the fair value of assets. In case of the difference between the value of revalued assets and carried value, then it is required other revaluation (Accounting Explained, 2013). 3) It will account for the AASB 138 by satisfying the following condition: The expenditure of an item of intangible has recognized by an expense at the time of incurred only when: The part, which has formed on the cost of an intangible asset and that satisfied the criteria of recognition. The item, which has acquired from the combination of business and does not, recognized as the intangibles assets. In this case, at the date of acquisition, it makes the part for the amount recognized as goodwill. In some cases, the expenditure that incurs in order to provide the benefits of future economic to the company, but there is no acquisition of any intangibles assets or other assets and no creation for the recognition. In case of supply of goods, the company recognized that expenditure as an expense when there is a right for the access of those goods. In case for supplying the services, the company should recognized that expenditure, when the services had received by the company. The company must have the rights for the goods when they own the goods. Likely, the company has also the right for access goods, which has constructed by the supplier as per the terms of the contract of a supply and the company can make demand for their delivery of payment for return. Services receive in case of a performance of supplier as per the contract for delivering the services to the company instead the company uses them for delivering the other services. The recognition of prepayment has done by the company as an asset in case of the payments for products has created in advance that the company will get the right to access those goods. Likewise, the company does not include the prepayment assets for recognition in case of the payment of an asset has made in advance for receiving the other services. The expenditure, which has incurred on the intangibles assets that has recognized at the starting period as an expense but would not recognized as a part of a cost of an intangible assets at the later period (AASB 138, 2009). 4) The bird Ltd should recognized the legal damages as a liability as per the criteria of AASB accounting standard. Firstly, the company must know that the definition of a liability as per the AASB Accounting Standard. Liabilities is the sacrifices regarding the future economic benefit, which the company is currently obliged for making the other entity, which is the resultant from the past transactions or any other events. Essential characteristics of liabilities The appearance of a liability at law gives the clear view that indicates the appearance of the liability for the purpose of the financial reporting. The legal liabilities, which are suitable for the legal liability, are restricted for the definition of a liability. The liabilities definition recognized the important characteristics of liabilities but does not fulfill the condition as per the qualification of recognition. The important characteristics of a liability are present in the obligation as a responsibility or duty of the company for acting or performing in a specific way. The obligation implied about the involvement of different unique parties, which is the company and the external party of the company. However, the same party cannot be both receipt as well as the party for which the duty has performed. It is not compulsory for recognizing the party for owing the obligation for the purpose of the existence of current obligation. The current obligation refers to the transactions or any event related to the past, which arises obligation and are not yet satisfied. The party that are refers to the current obligations are owned in a different way from the party, which is going to receive goods and services for satisfying the obligations. Criteria for the recognition of liability The recognition of a liability has only done in the statement of financial position when: There is the chances that the sacrifice regarding the future economic benefits are required; and The measurement regarding the amount of a liability had done reliably (SAC 4, n.d). References Course Hero Inc.(2016). The panoramic view of the coast from your cafe. Retrieved on 8 octuber 2016 from https://www.coursehero.com/file/p1rjbfp/d-The-panoramic-view-of-the-coast-from-your-caf%C3%A9s-windows-which-you-are/ Course Hero Inc.(2016).also meets the expense definition and recognition. Retrieved on 8 octuber 2016 from https://www.coursehero.com/file/pj6bvr/Also-meets-the-expense-definition-and-recognition-criteria-Definition-1/ Course Hero Inc.(2016). The definition of can help decide the accounting treatment. Retreieved on 8 octuber 2016 from https://www.coursehero.com/file/p6gfoma/a-The-definition-of-liability-can-help-decide-the-accounting-treatment-of-the/ Accounting Explained.(2013). Revaluation of fixed assets. Retrieved on 8 octuber 2016 from https://accountingexplained.com/financial/non-current-assets/revaluation-of-fixed-assets AASB 138.(2009). Compiled AASB Standard intangible assets. Retrieved on 8 octuber 2016 from https://www.aasb.gov.au/admin/file/content105/c9/AASB138_07-04_COMPjun09_07-09.pdf SAC 4(n.d). definition and recognition of the elements of financial statements. Retrieved on 8 octuber 2016 from https://www.aasb.gov.au/admin/file/content102/c3/SAC4_3-95.pdf AASB 138.(2015). Intangibles assets. Retrieved on 8 octuber 2016 from https://www.aasb.gov.au/admin/file/content105/c9/AASB138_08-15_COMPoct15_01-18.pdf

The Right People on the Bus

Direct and Indirect Objects

Direct and Indirect Objects Direct and Indirect Objects Direct and Indirect Objects By Maeve Maddox A transitive verb takes its name from the fact that its action goes â€Å"across† from the verb to a receiver of the action. The receiver of the action is called an object. Transitive verbs can take two kinds of object: â€Å"Direct Object (DO)† and â€Å"Indirect Object (IO).† Direct Objects A direct object may be a noun, pronoun, phrase, or clause. In order to identify the direct object, take the verb and ask the question â€Å"verb what?† or â€Å"verb whom?†: The lovely green crocodile swallowed the unwary swimmer. Question: â€Å"Swallowed what?† Answer: â€Å"the unwary swimmer.† The direct object is the noun swimmer and the words that go with it. The direct object can be a gerund or an infinitive phrase: His son likes repairing cars. (gerund, DO of likes) I want to write a best-selling novel. (infinitive phrase, DO of want) The direct object can be a noun clause: Mary Lou hates when her mother makes her clean the cat pan. (noun clause, DO of hates) I thought that you were going to pick me up after school. (noun clause, DO of thought) Please explain why you painted the garage pink. (noun clause, DO of explain) Indirect Objects An indirect object may be a noun or a pronoun. The Indirect Object does not receive the action of the verb; it receives the Direct Object. The verb is still the clue for identifying the Indirect Object. The question to ask is â€Å"Verb to† or â€Å"for What/Whom?† Uncle Scrooge left his nephews all his money. Question: â€Å"left to or for whom?† Answer: â€Å"his nephews† The Indirect Object is the noun nephews and the adjective that goes with it. When a transitive verb has both a direct object and an indirect object, the indirect object will usually come directly after the verb. Here are some more examples of Indirect Objects (in boldface): Sheherazade told the sultan a marvelous story. The construction engineer built his daughter a house. You have lain around the house long enough; get yourself a job. Here are some common words that take an indirect object with the â€Å"to† implied: award give grant hand lend offer owe tell promise pass show teach throw Here are some common verbs that take an indirect object with â€Å"for† implied: build buy catch choose cook find get make order peel pour save Both Direct and Indirect objects are said to be in the Accusative Case. Older terminology would classify nouns and pronouns used as Indirect Objects as being in the Dative Case. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar 101 category, check our popular posts, or choose a related post below:Addressing A Letter to Two PeopleBody Parts as Tools of MeasurementMay Have vs. Might Have

Inductive Reasoning Essay Example | Topics and Well Written Essays - 1750 words

Inductive Reasoning - Essay Example Instead, a correct solution is achieved by applying a normatively appropriate rule f inference. Normative systems are often applied to formal reasoning problems in order to define solutions as right or wrong, such that these problems are then construed as tests f correct and fallacious reasoning. Hence, these problems are designed to measure the extent to which participants bring to the laboratory an understanding - and ability to apply - the relative normative principles. In the case f deductive reasoning research, the relevant normative system is formal logic. Participants are given some premises and asked whether a conclusion follows. Under strict deductive reasoning instructions, they are told (a) to assume that the premises are true and (b) to draw or approve only conclusions that necessarily follow. As observed elsewhere (Evans, 2002), this widely used method was developed over 40 years ago when belief in logic as a normative and descriptive system for human reasoning was very much higher than it is today. In spite f the method, much evidence has emerged to support the conclusion that pragmatic factors play a large part in human reasoning. We say "in spite of" because standard deductive instructions aim to suppress precisely those factors that dominate informal reasoning: the introduction f prior belief and the expression f uncertainty in premises and conclusions. In research on statistical inference, a similar story is found. People are asked to make statistical inference on the basis f well-defined problems, in which relevant probabilities or frequency distributions are provided, and their answers are assessed for correctness against the norms provided by the probability calculus. Research in this tradition has been mostly conducted by researchers in the "heuristics and biases" tradition inspired by the work f Danny Kahneman and Amos Tversky (Gilovich, Griffin, & Kahneman, 2002; Kahneman, Slovic, & Tversky, 1982). This results in an arguably negative research strategy that is similar to much work on deductive reasoning. That is, researchers show primarily what people cannot do (conform to the principles f logic or probability theory) and only secondarily address what people actually do. Indeed, one f the most common explanations for why intelligent, educated individuals often fail to reason normatively is that they use informal reasoning processes to solve formal reasoning tasks. For example, notwithstanding instructions to the contrary, reasoners often supplement the information they are provided with background knowledge and beliefs, and make inferences that are consistent with, rather than necessitated by, the premises. If this is the case, it is reasonable to suggest that we study these processes directly, by giving our participants tasks that allow them to express these types f behaviours freely, rather than indirectly, via the observation f poor performance on a formal task. (Vallee-Tournageau 2005) The argument for doing so becomes even more compelling when it is understood that performance on any given reasoning task

Evolution of Death Penalty in America Essay Example | Topics and Well Written Essays - 750 words

Evolution of Death Penalty in America - Essay Example This paper illustrates that in American death penalty history, the first execution was recorded in 1608, and the victim was Captain George Kendall in the Jamestown colony of Virginia. According to the Bureau of Justice Statistics, 3,859 persons were executed under civil jurisdiction in the United States from 1930 to 1967. During this period, nearly 54% black and 45% white were executed whereas the remaining one percent was members of other racial groups including American Indians, Chinese, and Japanese. In this period, the number of executions in the state of Georgia represented more than nine percent of the national total. As Melissa points out, the number of executions in other US cities including Texas, California, and New York were 297, 292, and 329 respectively between 1930 and 1967. In addition, the US Army executed 160 persons during the same period. In the 1960s, the fundamental legality of the death penalty was widely questioned throughout the United States. Much legal perso nnel suggested that the capital punishment was â€Å"cruel and unusual† and hence it was unconstitutional under the Eighth Amendment.   In the late 1960s, the Supreme Court restructured the way the capital punishment was administered. In 1971, the Court held that dealing with capital sentencing discretion was â€Å"beyond present human ability†; and later on the legality of the death penalty was again discussed before the Supreme Court in 1972 in landmark case Furman v. Georgia. (408 U.S. 238) (DPIC). The Court stated that since the jury had the power of complete sentencing discretion, it might result in arbitrary sentencing. On 29th June 1972, the Court held that existing death penalty statues were no longer valid and therefore, the Court voided 40 death penalty statutes, and suspended the death penalty practice in the US. The overall holding in Furman reflected that particular capital sentencing statues were only unconstitutional and it influenced the Court to rethink about the legal validity of death penalty. As a result, the Court allowed states to rewrite their death penalty statutes to abolish the issues cited in Furman. Although some stats eliminated all unguided jury discretion by mandating death penalty for those convicted capital crimes, the Supreme Court held that this practice was unconstitutional. Some other states provided sentencing guidelines for the judge, and this practice allowed the â€Å"introduction of aggravating and migrating factors in determining sentencing† (DPIC). The Supreme Court approved these guided discretion statues in 1976. The ten-year moratorium on death penalty was ended on 17th January 1977 with the execution of Gary Gilmore. Finally, the state of New York also enacted death penalty law in 1995.In response to the increasing objections against capital punish ment, the US Supreme Court has framed some strict regulations on death penalty. As Johnson (2001) points out, one of the recent developments in the state of Texas is that it passed a bill of banning the execution of mentally retarded persons. The recent death penalty cases add to the earliest Supreme Court cases addressing capital punishment. While analyzing US death penalty data, it is evident that the highest number of executions was occurred between the period 1999 and 2005. However, the recent data show that the number of executions have significantly declined during the last five years. In 2009, only 37 persons were executed and this figure represents the least number for the last decade (DPIC 2). The current Court practices show that it rarely sentences death penalty. The recent cases including Penry v. Johnson, Director, Texas Department of Criminal Justice, Institutional Division, Atkins v. Virginia, and Roper, Superintendent, Potosi Correctional Center v. Simmons are some o f the

Elements Of Promotional Mix

Elements Of Promotional Mix The term mix implies that a companys promotion strategy is focused on more than one element, so the challenge is to integrate these different communication tools in an effective way. Following are different elements: Advertising: Any paid form of non-personal communication of ideas or products in the prim media, i.e. television, the press, posters, cinema, and radio. it possesses strengths and limitations , and should be combined with other promotional tools to form an integrated marketing communications campaign. Media vehicles: Television: Presence in room with set switched on at turn of clock minute to relevant channel, provided that presence in room with set on is for at least 15 consecutive seconds Press: Read or looked at any issue (for at least two minutes) within the publication period (for example, for weeklies, within the last seven days) Posters: traffic past site (including pedestrians) Cinema: Actual cinema admissions Key characteristics: Good for awareness building because it can reach a wide audience quickly. repetition means that a brand positioning concept can be communicated effectively Can be used to aid the sales effort, to legitimize a company and its products The top five advertisers in UK Procter and Gamble COI Communications (UK Govt) Unilever LOreal Golden BT Source: European Marketing Pocket Book2006, Henley-on-Thomas, World Advertising Research canter Ltd. Personal Selling: Personal Selling occurs when the company representative interacts directly with a consumer or prospective consumer to communicate about the good or service. This form of promotion is a far more intimate way to talk to the market. Many organisations relay heavy on personal selling because at times the personal touch can carry more weight than mass media material. In a business-to-business market situations such as at sash UK participating in international trade shows provides an example for sales people at sash o demonstrate their goods, provide a personal touch, and begin to develop crucial relationships with clients. Also, many industrial products and services are too complex or expensive to market effectively in impersonal ways (such as through mass advertising) Another advantage of personal selling is that salespeople are firms eyes and ears in the market place. They learn which competitors are talking to customers, what is being offered, what new rival products are on the way and all sorts of competitors intelligence. Salespeople perform a vital role in the success of firms consumer relationship management system- providing a source of timely and accurate informational input about customers and market. Personal selling has much importance for students because many graduate jobs with marketing background will enter professional sales jobs. The old business adage nothing happens until something is sold translates into many firms placing quite a bit of emphasis on personal selling. Key characteristics: Interactive questions can be answered and objectives overcome Adaptable: presentations can be changed depending upon consumer needs Complex arguments can be developed Relationships can be built because of its personal nature Direct Marketing: Direct Marketing refers to any direct communication to a customer or business recipient that is designed to generate response in the form of an order, and/or a visit to a shop or other place of business for purchase of product. Direct marketing covers a wide array of methods including: Direct mail: Direct mail is sent through the postal service to the recipients house or business address with the purpose of promoting the product and or maintaining ongoing relationships. Direct mail at its best allows close targeting of individuals in a way not possible using mass advertising media. For example, Heinz employs direct mail to target its customers and prospects. Telemarketing: Telemarketing is a marketing communication system where trained specialists use telecommunications and information technologies to conduct marketing and sales activities. For example callers by using their credit cards may book theatre tickets or sports tickets or purchase products online. Catalogue Marketing: Catalogue marketing is the sale of products through catalogues distributed to agents and customers, usually by mail or at stores if the catalogue marketer is the store owner. Catalogue marketing is popular in Europe, with such organisations as Otto Versand and Quelle Schikedanz (Germany), GUS and Next Directory (UK). Key characteristics: Individual targeting of customers most likely to respond to an appeal Communication can be personalized Short term effectiveness can be easily measured A continuous relationship through periodic contact can be built Activities are less visible to competitors Internet promotion: The web gives the marketers to reach customers in a new and exciting way. The promotion of product pr s to consumers and business through electronic media. Online advertising has grown in European Union to â‚ ¬6.8 billion in 2007, having substantially increasing in later years. Specific forms of internet advertising include banners, buttons; pop up ads, search engines and directories and e-mails. Banners: These rectangular graphics at the top or bottom of web pages were the first form of web advertising. Although the effectiveness of banners remains in question (banners now receive less than one percent click -through rate), they still remain most popular form of web-advertising. Buttons: These are small banner type advertisements that a company can place anywhere on a page. Early in the life of the internet, buttons encouraging suffers to Download Netscape Now became a standard on many websites were responsible for much of Netscape early success. Search Engine and Directory Listings: Just as the yellow pages and other directories of advertising media, so too are search engines and other online directory listings. Increasingly, firms are paying search engines for more visible or higher placement on result lists. Pop up Ads: A pop up ad is an advertisement that appears on a screen while a web page is being loaded or after it is loaded. Because the pop up ad will take the centre of the screen while surfers are waiting ti desired page to load, they are difficult to ignore. Because surfers find pop ups nuisance, most internet access software provides an option that blocks all the pop ups. A pop up ad opens in separate browser window. Web advertisers are typically charged only if people actually click through to the ad. E- mail: For advertising, E-mail is becoming as persuasive as radio and television. It is one of the easiest way of communication with customers because marketers can send unsolicited e-mail advertising messages to thousands of users y spamming- sending unsolicited e-mail to five or more people not personally known to sender. Key characteristics: Global reach at the relatively low cost The number of site visits can be measured A dialogue between companies and their consumers and suppliers can be established Convenient form of searching and buying products. Direct sales possible Sales Promotion: Sales Promotion as marketing activities usually specific to a time period, place, or customer group which encourage a direct response from consumers or marketing intermediaries, through the offer of additional benefits. Media and non media communication are employed for a predetermined to increase consumer demand and improve product availability. Types of sales promotions: Non-Standard: Promotions are usually temporary, and may be limited to certain customer groups (such as airline frequent flyer schemes) or specific to a particular distribution channel (as in tailor-made promotions involving a producer and a single retailer. Response Oriented: Promotions seek a direct response from customers, or those who deal with customers on the producers behalf. The direct response sought is not necessarily for a sale. Promotions may encourage customers to send for a brochure, visit a dealer or consume a sample. The ultimate aim is always sales, but this is true of all marketing activity. Benefit Oriented: Promotions offer their targets, additional benefits, beyond the standard marketing mix. The enhanced nix could include extra product, a reduced price or an added item, service or opportunity. Key characteristics: incentives provide quick boost to sales Effects may be only short term Product trial often twinned with a competition Gift Coupons helps to encourage repeat purchases Suitable if push strategy is used Suitable if the product is Expensive Public Relations: Public Relations are the communication function that seeks to build good relationships with an organisations public. These include consumers, stockholders, legislators and other shareholders in the organization. Today marketers use public relations activities to influence the attitudes and perceptions of various groups not only towards companies and brands but also towards politicians, celebrities, and -not-for profit organisations. Public Relation is crucial to an organisations ability to establish and maintain a favourable image. The communication of a product or business by placing information about it in the media without paying for the time or space directly. For example, marketers create and manage publicity; unpaid communication about an organisation that gets media exposure. This strategy helps to create awareness about a product or event, as when a local newspaper reporting on an forthcoming concert feature, an interview with the bands lead guitarist around the time that the tickets go on sale. Some of the Public Relations channels are Newspapers and magazines articles/reports, charitable contributions, press releases, seminars etc. High credible as message comes from a third party Higher readerships than advertisements in trade and technical publications PROMOTIONAL STRATEGY DECISIONS Practising managers faced by a mix of five tactical choices Target: Prudent marketing managers will make sure that their choices are indeed based on carefully considered target audience analysis, drawing as appropriative on the advice of the professional consultancies that have proliferated in all the subdisciples over the last decade. Message: A less obvious tactical consideration is the nature of the promotional message. A simple, brash statement might lend itself to poster advertising, perhaps, while a complex persuasive argument could be accomplished by highly personalised and carefully targeted direct mail shot. Cost: The cost of available promotional option is clearly a key criterion of choice. The facts are easily accessible in practice but no complex and susceptible to change overtime that it would be rash to attempt even a summary here. Measurement: equally clearly prudent managers will be concerned with the scope for the measurement of effectiveness. Ex: Advertising through there is ample scope for debate as to their real worth among experts. Control: The final key factor in deployment describes is the degree of control, the user can exert over the outcome of the initiative. INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication (IMC) is the process that marketers used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programmes over time about the organisation and its products to targeted audiences. The objective is to position products and organizations clearly and distinctively in the market place. Integrated marketing communications facilitates the process by which this is achieved by sending out consistent messages through all the components of the promotional mix, so that they reinforce one another. As the array of communication media expands there is greater need to coordinate the messages and their execution. This has led to the adoption of integrated marketing communications; by an increasing number of companies. For Example, it means that we site visuals are consistent with the images portrayed in advertising and that the messages conveyed in a directing campaign are in the with those developed by the public relations d epartment. DEVELOPING INTEGRATED MARKETING PLAN Step 1: Identify Target Audiences Step 2: Establish Communication objectives Step 3: Determine and Allocate the marketing communication budget Step 1: To determine who the target market is. Here good customer database is most important. By maintaining the customer database marketers know who their target market as well as the buying behaviour of different segment within the total market. Step 2: To establish communication objectives. The whole point of communicating with customers and prospective customers is to let them know that the organisation has a product to meet their needs in a timely and affordable way. Step 3: Determine and Allocate the marketing communications budget seems to be easy in reality its not that simple. It includes three steps: Determining and allocate the marketing: Most firms rely on two budgeting Techniques top down and bottom up. Top down budgeting techniques: requires top management to establish the overall amount that the organisation allocates for the promotional activities and this amount is then divided among advertisements, public relations and other promotional departments. Most commonly used method of techniques are: Percentage of sales Competitive parity Bottom Up: At the beginning identify promotional goals and allocate enough money to promote them. Most commonly used method: Objective task Deciding the strategy Push Strategy: Push Strategy means that the company wants to move its products by convincing members of the distribution channel such as wholesalers, agents or retailers to offer them and entice their customers to select these items. Ex: Personal selling, Trade advertisements and sales promotions. Pull Strategy: Pull strategy is counting on consumers wanting its products and so convincing retailers to respond to this demand by stocking them. In this case, efforts will focus on media advertising and consumer sales promotion to stimulate interest among end consumers who will pull the product onto shop shelves then onto their shopping baskets. Ex: Procter and Gamble reduced consumer sales promotion spending in the early 19900s when adopting its value pricing strategy. Designing the Promotional mix budget Factors affecting the IMC budget: Organisational Focus Market Potential Market size Step 4: It includes determining the specific communication tools that will be used, what message is to be communicated. Planners must ask how elements of promotional mix can be used most effectively to communicate with different target audiences. The message should focus on Get attention Hold Interest create desire Product action Step 5: The final step in marketing communications is to decide whether the plan is working. The marketer needs to determine whether the communication objectives are adequately translated into marketing communications that are reaching the right target audiences. PERSONAL APPEALS The most immediate way for a marketer to make contact with customer is simply to tell them how wonderful the product is. This part of the personal selling element of the promotional mix we mentioned previously. It is the direct interaction between the company representative and consumer that occur in personal or by phone or even over interactive computer link. Personal appeals can be tremendously effect, especially for expensive and complicated consumer items such as computers or cars and for industrial products where human touch is essential. MASS APPEALS The other pieces of the promotional mix are those messages which are intended to reach many perspective consumers at the same time which are impersonal and the lack of human touch. Examples of mass appeals advertising, Sales promotion and public relations. BUZZ APPEALS Many marketers are starting to figure out that they must find alternatives to traditional advertising. Especially young consumers are very cynical about the efforts of big corporations to buy their allegiance. Types of Buzz Appeals: Word of Mouth: Giving people a reason to talk about your products and services and making it easier for that conversation to take place. Ex: Burger king and Nike Buzz Marketing: Using high- profile entertainment or news to get people to talk about your brand. Ex; Puma, Procter and Gamble. Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Ex: Microsoft and Nestle. Guerrilla Marketing: The concept of Guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The objective of Guerrilla marketing is to create a unique, engaging and thought provoking concept to generate buzz, and consequently turn viral. It is specifically geared for small business and entrepreneurs. CONCLUSION One golden rule of promotions management is that over use of any technique will blunt its effectives. Innovation and creativity are key success factors, and recent advances in packaging and information technology have provided many exciting new ways to offer customers extra benefits. The implications for marketing management of the boom in promotions are becoming increasingly clear. In todays competitive market place the professional management of promotion has become a matter of life and death for an ever growing number of brands. INTRODUCTION Promotion is one of the four elements of marketing mix (product, price, place, promotion). It is the communication link between the buyers and sellers for the purpose of informing, influencing, or persuading a potential buyers purchasing decision. Types of promotion Above the line promotion: Promotion in the media. For example (television, radio, newspapers, internet) Below the line promotion: All the other promotion, much of this is intended to be suitable enough for the consumer to be unaware that promotion is taking place. For example (direct mail, sponsorship, public relations) The specification of these elements creates a promotional mix. These elements are advertising, personal selling, direct marketing, sales promotion, public relations. A promotional mix has wide range of objectives i.e. new product acceptance, sales to be increased, positioning, creation of brand equity and creation of corporate image.

Madness and Insanity in Shakespeares Hamlet - The Pretended Madness of Hamlet :: Essays on Shakespeare Hamlet

The Pretended Madness of Hamlet Hamlet, knowing that he will get into difficulty, needs to feign madness for the purpose of carrying out his mission. He rehearses his pretended madnesss first with Ophelia, for even if he should fail there in his act of simulation, that failure will not cause him any real harm. The manifestations of insanity that Hamlet will show become predictable - a sure sign that it is a simulated and not a real insanity. When Hamlet is with a trustworthy friend, he is rational and symptom-free; as soon as those persons appear, however, whom he wants to convince that he is mad, he changes his behavior so as to implant different explanations in their minds for his noticeable irrational behavior. With Rosencrantz and Guildenstern, he makes believe that the reason for it is frustrated ambition; with the Queen and King, that it is their marriage that has upset him; and with Polonius and Ophelia, that it is frustrated love that has driven him mad. These rapid and clumsy changes from rational speech with those he trusts to irrational conversation with those whom he wishes to impress are strong evidence of fraud. In a character profile which I read by Max Huhner who has published several literary essays, Huhner reduces the problem of Hamlet to one factor, of the sort that Freud conceptualized as "secondary gain in mental disease." Hamlet, says Huhner, "could not hold his tongue or keep a secret, and was therefore entirely unfitted for diplomatic work. In a sense his feigning insanity was his sole avenue of safety." It is along these same lines that I have tried to prove the reasonableness of Hamlet's cruel dealings with Rosencrantz and Guildenstern, justifying on grounds of practical necessity and the desire to avoid risks the fact Hamlet arranged their execution without heir having had a chance to receive the assistance of the Church. I could summarize my own character analysis of Hamlet as essentially a picture of an impractical man, who has nevertheless proceeded with optimal effect under existing external and internal conditions.

Learning and Student Code Essay

The Student Code of Conduct and the Student Code of Academic Integrity were both very informative. In the Student Code of Conduct, there was no information that I can say that I found very shocking. All of the rules that are listed in the Student Code of Conduct, seem to be in place to ensure that students will be able to learn and work in a safe and productive environment. In the Student Code of Academic Integrity, there was also nothing that I can say that I found necessarily surprising. In a learning environment, us as students should be expected to rely on our own academic abilities, and submit work that is our own. What did you learn about the behaviors considered important for an ethical learner or student in the University of Phoenix learning community? Each student has their own unique set of ethics, principals and rules, which help us to determine the choices that we will make in life as well as during our learning experience. I learned that the way that each of us learn and react to different situations, can be from a variety of many different things. For example, our DNA, upbringing, as well as the communities in which we grew up in play a vital role in our decision making process and the ethical choices that we decide to make. At the University of Phoenix, it is important that each member follow the ethical standards, to ensure that every student is safe and treated with respect. Why are the Student Code of Conduct and Student Code of Academic Integrity important to you and the University of Phoenix learning community? The Student Code of Conduct and the Student Code of Academic Integrity are both very Important resources to being a productive member of the University of Phoenix Learning Community. The Student Code of Conduct is designed to ensure that students are aware of what is expected of them and focuses on the behaviors that will guarantee that each student is safe and treated with respect, and able to learn in a productive environment. The student code of Academic Integrity is very important as a student and contributor to the University of Phoenix learning community. The Code of Academic Integrity teaches students the importance of relying own their own learning abilities and thoughts when completing assignments and coursework.

SAT Chemistry Subject Test Information